HOW WE’RE DIFFERENT

We started Divergent because we were tired of agencies who put shortcuts and cookie-cutter processes over value.

Carly Olson is a seasoned marketing strategist who knows how to cut through the noise and deliver branding that truly performs.

She founded Divergent Marketing and Branding after realizing how the marketing agency she was working for at the time was using copy+paste processes, inflated stats, and inexperienced associate labor to churn out quick fix and overpriced content for their clients.

That didn’t sit right with her and she knew she could provide honest, valuable, and strategic work for high-energy clients she actually believed in and wanted to see succeed!

Coming from 15 years of hands-on experience in corporate marketing, Carly has seen it all—from leading national campaigns to crafting razor-sharp content strategies that drive results and brand awareness. She quickly realized her passion lies in helping small businesses and entrepreneurs find their unique voice and turn it into a brand that commands attention.

Armed with a graduate-level education in Business Management, Economics, and Systems—covering everything from consumer psychology to omnichannel strategies—Carly brings deep, holistic insight into every project. Having worked with easily over 100 businesses, agencies, and nonprofits over her career, she’s not afraid to get in the trenches with her clients to build strategies that work in virtually any industry or niche..

Carly’s all about value, quality, and ensuring every client walks away with a brand that not only stands out but drives real growth. She believes going the extra mile for her clients should be the norm, and brings humor, energy, and thoughtfulness to every step of her projects.

Standout Services for Every Element of Your Brand

  • Branding Sessions & Growth Strategy

    Branding Sessions & Growth Strategy

  • Content Strategy

    Omnichannel Content Strategy

  • High-Converting Copywriting

    High-Converting Copywriting

  • Lead Funnels

    Targeted Lead Generation Funnels

  • Website Design

    Custom Website Design

  • Marketing Coaching

    Marketing Coaching for Teams & Individuals

  • Marketing Project Management

    Marketing Project Management & Campaign Strategy

  • Professional Logo Design & Brand Guides

    Professional Logo Design & Brand Guides

  • Email Marketing

    Email Marketing & Newsletters

  • Marketing Consulting

    Marketing Channel Consulting & Audits

  • My branding package with Carly is the best gift I ever gave myself. We spent the week going top to bottom creating my branding, website, and social media pages, and developed a comprehensive marketing plan to get my business where I want it to be! Carly is incredibly knowledgeable and easy to work with, and I would recommend Divergent Marketing and Branding for all your needs!

    Andrew Z. | A to Z Pet Sitting

  • Carly saved me and my business and was fun and easy to work with in the process. We had an in depth marketing strategy session where she recognized my strengths and found out what I needed to work on to make the biggest impact. She helped me the most with my copywriting and I learned how to fine tune my digital presence. As an e-commerce only business this is HUGE. My brand and my pocketbook owes her a ton.

    Anna T. | Hard Charger Coffee

  • Carly is incredible! She held a branding session with me to revamp my brand and marketing strategy for Spearhead Leadership and it was an absolute game changer for me and my business. Her ability to ask the right questions and identify the best strategy for each of her clients is unrivaled. She’s also updating my website and I couldn’t be happier with the progress. If you want to take control of your brand and marketing, contact Divergent Marketing and Branding today. I’m thrilled to continue working with her!

    John L. | Spearhead Leadership

  • I’ve had an incredible experience working with Carly. Her coaching on my overall marketing strategy and branding has truly transformed my business. Carly helped me get clear on my value proposition, which was key to attracting the right clients and setting the foundation for long-term growth. The strategic advice not only boosted my confidence but also led to a noticeable increase in client inquiries.

    Brittany P. | Virtual Assistant

Successful entrepreneur

For us, witnessing those “lightbulb moments” is the best part of what we do.

Whether you’re a solo entrepreneur, a small business with an admin team, or a company looking to overhaul your digital presence, we take the guesswork out of marketing.

From brand strategy and high-converting websites to lead generation funnels and content that speaks directly to your audience, our expertise helps you grow without the need for a full-time marketing team.

We focus on delivering value and quality in everything we do, guiding you through the complex world of marketing with a hands-on, personalized approach. You can stop Googling the latest trends and elusive “algorithm", and quit taking course after course of mastermind coaches promising to help you unlock the secrets to success.

When you work with us, you get more than just marketing support—you get a partner who’s committed to helping you build a reputable, concrete brand and driving real, measurable growth.