High-converting messaging and powerful brand strategy for your personal brand or business.

We work with businesses and entrepreneurs to develop buzz worthy brands and marketing strategies that get you un-stuck and on to faster growth.

You know where you want your business to go, you just need a powerful brand identity to get there.

Scale to that next level of growth — fast — with everything you need to make your brand the one everyone is talking about.

This is where Divergent come in.

We help companies step outside their perceptions of their business to put their mission and vision over emotion and what they think they know about what they’re providing their customers.

We also understand that a full time marketing and branding team may not be among your first recruitment efforts. Consider Carly your fractional Marketing Director and Project Manager for all things content development, growth strategy, branding, copywriting, and digital marketing.

We can help you get off the level you’re stuck on and continue growing and scaling your business.

Marketing Strategy & Branding Expertise

Brands from startup entrepreneurs to 35-year-old companies of 50+ employees have used our brand strategy sessions to refresh their brand’s image, get clear about their messaging, and massively scale their lead generation in a matter of days.

Brand strategy and planning sessions that take out the guesswork.

Floor your competition and get the C-Suite treatment during our full service brand strategy packages.

These accelerated sessions and delivery weeks were designed specifically for brands who are just starting out, stagnant in their growth cycle, or who are looking to scale and expand into new markets or verticals.

All of our brand strategy packages include an immersive strategy session with you and your team where we’ll intentionally dismantle your brand identity and messaging to position your company for continued growth and strengthen your image and market recognition.

Then you’ll get a high-value brand asset like a full professional logo and brand guide, revamped website, new landing page, or other marketing element that kickstarts your new brand initiatives and re-energizes your entire team.

Stop procrastinating the one step that you’ve been putting off because you weren’t sure where to start. You could be on the fast track to fulfilling your company vision beyond what you thought possible.

How Can Better Branding Help Your Company Thrive?

Build Your Custom Marketing Package

Rather than make you choose from a strict retainer menu, our team takes the time to get to know your business and tailor guidance specifically to what will give you the most immediate and significant results.

Contact us to set up a free consultation so we can determine exactly what you need and prioritize your next steps to maximize your marketing budget.

  • Before we can prioritize and implement your marketing initiatives, we need to have a clear understanding of your brand, your audience, and your messaging goals.

    Your brand strategy session is 100% customized to your growth phase, company size, budget, messaging, industry, audience trends, and numerous other factors.

    We’ll have a savagely intentional strategic planning day where we’ll tear apart your brand and put it back together to uncover the image and reputation you want to be known for.

    You’ll then receive high-value brand asset to deliver a major marketing initiative that you’ve been putting off for far too long.

    You’ll finish the process completely refreshed and re-energized about who you are, what your mission is, and the direction your company is headed.

  • We totally get it… some people just hate writing.

    Lucky for you, we don’t.

    Divergent can help with anything you need storytelling and copywriting for including website content, e-blasts, blogs, articles, press releases, ads, marketing materials, presentations, e-books, direct mail, newsletters, and more.

    We develop completely original copy for you and only you—because your story and your business messaging aren’t things you want to mess around with.

    Your words define your brand. Make sure they’re as unique and compelling as you.

  • Imagine being able to communicate with hundreds, even thousands of new leads on a weekly or daily basis - and it won’t cost you a single second of extra time!

    That’s what lead generation funnels are for.

    First, we’ll ghost write a beautifully designed e-book with intentional messaging and calls to action.

    Next, we’ll set up an automated email funnel to deliver your e-book to potential new customers, collect lead information, introduce them to your brand, and nurture a growing relationship.

    You’ll be getting new followers, calls, and sales by the day, while you go about being the owner of your business.

  • Whether e-commerce or local brick and mortar, your business won’t grow to the level you want without the basics of digital messaging.

    Plain and simple - you need a killer website as you begin pulling audiences towards what you have to offer.

    We’ll also set you up to expand into email marketing, newsletters, Google Business profiles, blogs, and digital campaigns.

    I also partner with some savage ad experts and social media content creators to make sure your messaging is beautifully represented with on-brand visuals and in a way that will floor your audience.

  • Despite what you’ve heard, print isn’t dead.

    If you offer any kind of professional service or local product, we can work with you on print ads and editorials, PDF’s, brochures, rack cards, signage, print mail, solicitations, door knockers, business cards, banners, and any other in-hand deliverable you might need.

  • Establish a powerful digital presence on every channel with carefully curated reels, shorts, and long form video content that can be repurposed throughout your various marketing campaigns.

    Choose a graphic design retainer to receive beautiful on-brand graphics every week, or work with our expert media professionals on more elaborate social media elements complete with captions, custom transitions, and even your own theme song!

    Stand out from your competitors with viral content and engaging formats that will reach your ideal target audience.

  • Bring your brand identity to life with a visual representation of your mission and value proposition!

    Our logo partner at SWS Design Co helps us design a professional and divergent logo and for your company that is packaged together with your very own brand guidebook.

    You’ll receive everything you need to establish or rebrand your company including custom fonts, color palette, icons, sample displays, logo formats, and editable files.

What does your website say about your business?

We’ve helped dozens of brands across every industry build unique, customized websites that reflect their value propositions for immediate lead conversions, higher search ranking, and optimized functionality, guaranteed!

“My brand strategy session with Carly is the best gift I ever gave myself. We spent the week going top to bottom creating my branding, website, and social media pages, and developed a comprehensive marketing plan to get my business where I want it to be! Carly is incredibly knowledgeable and easy to work with, and I would recommend Divergent Marketing and Branding”

— Andrew Z | A to Z Pet Sitting

Your website is the epitome of your brand, and the nucleus that all other marketing channels drive traffic to, to learn about who you are and what you do.

It's crucial that your website clearly communicates your company's unique value proposition - both visually and with the content you choose.

A well-crafted site establishes trust, engages visitors, and highlights your brand's core values and significance.

Don’t get lost in the digital noise - it’s time to create something exceptional.

Brands We Love Working With

  • Marketing for Financial company

    New Jersey

  • Athletic Coaching Marketing

    Michigan

  • Real Estate Marketing

    New Jersey

  • Payment Processor Branding

    North Caroina

  • Business Coaching Marketing

    New Jersey

  • Contractor marketing

    New York

  • Podcast Marketing

    New Jersey

  • Fitness Coaching Marketing

    Florida

  • Branding for Business Coaches

    Texas

  • Marketing in Manufacturing

    New Jersey

  • HVAC Marketing

    Connecticut

  • Commercial Laundry Business Marketing

    New Jersey

  • Cleaning Service Branding

    New Jersey

  • Nutrition Coaching Marketing

    Texas

  • Marketing for pet sitting business

    New Jersey

Let’s do this.

Your business and marketing efforts can be set into motion again in a matter of weeks, not months. What are you waiting for?

If you’ve been spinning your wheels, dumping money into ads and marketing, and still not seeing the results or qualified leads you want, it’s time to figure out what’s missing so you can do something different.

Schedule a call, shoot us an email, or fill out the form so we can set up a time to discuss where you’re at, where you want to go, and to see if we’re a good fit.

carly@marketdivergent.com

Get “The Shortcut”

Master your brand’s reputation and boost qualified leads in just 5 minutes per week!

Drop in your email and social handles to grab the goods.

Soon, you’ll receive weekly marketing and branding strategies that will transform your value proposition — and take just 5 minutes to learn.

(Don’t worry, we hate spam too.)